mercoledì 31 ottobre 2012

Lucasfilm acquisition: George Lucas to explain the Disney Choice

Lucasfilm acquisition: George Lucas to explain the Disney Choice

For The Walt Disney Company is an Honour... 

Lucas melting Star Wars with Mickey Mouse

"I had to find a good solid home for the Company...and the first place I thought was Disney..." "I'm confident that Disney will take good care of the Company..." said George Lucas.
Starting with those simple words, Lucas has explained why he decided to find in the Disney World a new home for his visionary business: "I've been a big fan of Disney for all of my life... but I realized at some point I needed to retire..."

Robert Iger CEO of The Walt Disney Company signing the contract with George Lucas

The transaction value is $4.05 billion... 
Disney acquisition will never destroy Lucasfilm's identity, explained Robert A. Iger, chairman and CEO of The Walt Disney Company: “George Lucas is a true visionary and an innovative epic storyteller... Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas...” 
”Disney will also acquire the substantial portfolio of cutting-edge entertainment technologies that have kept audiences enthralled for many years.  Lucasfilm, headquartered in San Francisco, operates under the names Lucasfilm Ltd., LucasArts, Industrial Light & Magic, and Skywalker Sound, and the present intent is for Lucasfilm employees to remain in their current locations,” Disney said in a statement. (Source: CBSNews.com)
Disney will continue the Epic Star Wars Saga with Episode VII in theaters in 2015, so if George Lucas himself has considered Disney as one of the greatest and solid new shelter for his creations we are sure they'll make a great job!
New projects will include also television projects, consumers products, games and new theme park attractions!!!
Lucas is not going anyway as he said:"... I wanna go on doing other things, things in philanthropy, and doing more experimental kind of films..." 


Adding Lucasfilm to Disney’s portfolio of world class brands significantly enhances the company’s ability to serve consumers with a broad variety of the world’s highest-quality content and to create additional long-term value for our shareholders. (Source: ABCNews.com)

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